A great way to boost activation rates is by sending a weekly Collab Invite Reminder Email, reminding those who have been invited but haven’t joined yet.

This guide provides a step-by-step process to update your marketing list with newly invited individuals and ensure your reminder reaches the right audience.

Before you begin, log in to your Shopify Admin panel.

Import the updated Collab Invite list into Shopify

1. In Shopify Admin, go to Customers.

2. Click Import (top-right corner).

3. Click Download a sample CSV.

4. Open the downloaded file and delete all example data.

5. Go to Collabs → Recruiting → Invited Creators.
6. Click Sort → Date Invited (Newest first) (this is usually the default).
7. Hold CTRL on your keyboard, then drag down the Creator Email column to highlight all email addresses at once.
8. Right-click and copy the selected email addresses.
9. Open the ‘customers-template’ CSV file.
10. Paste the copied email addresses into Column C: ‘Email’.
11. Repeat the process until all newly invited email addresses since your last update have been copied. If you do this weekly (every Sunday), just copy the most recent invitees from the last 7 days.

12. In Column D: 'Accepts Email Marketing', type 'yes' and drag down to apply to all records.

13. Save the file.

No need to worry about duplicates—Shopify will automatically ignore them during the import.

Upload, but DO NOT overwrite customers in Shopify

1. Return to Shopify’s Customers screen.

2. Click Import and select your modified customers-template.csv file.

3. DO NOT Check 'Overwrite existing customers'. This is VERY important!

4. Click 'Add tags to customers' and enter the tag 'collabs'.

5. Click 'Import customers'.

Send the weekly reminder email

1. In Shopify Admin, go to Apps > Email.

2. Locate the Collab Opportunity Email sent last Sunday.

3. Click the three dots and select Duplicate email.

4. Edit the Subject Line (remove 'Copy of').

5. Review and edit the email content as needed.

6. Click Review (top-right).

7. Click Schedule send.

8. Select 'Now' or schedule for early Wednesday morning.

9. Click Send.

Why sending this email matters

Consistently following these steps each week is essential for scaling your Brand Rep program. It increases activation rates and maximizes the return on your outreach efforts.

By making this a regular practice, you'll successfully onboard and activate more individuals into your Brand Rep program.

On average, for every 100 invites you send, you can expect to find 1-2 solid influencers who will be a great long-term fit for your brand. Many others will apply, join, and claim their free gifted product—that’s just part of the process. We have processes in place to identify the best ones that join your program.

The ideal influencers are those who continue using their recurring vouchers, place orders at least every 30 days, and generate consistent sales for your store.

The key here is volume. While you can be more selective, focusing on high outreach is the most effective strategy. The more people you reach out to, the higher your chances of finding influencers who are genuinely interested in working with your brand.

And since we're covering the cost of all gifted products while you're in the program, you have every reason to maximize your reach. The more people you invite, the faster your brand will grow—because in the beginning, no one knows who you are, and expanding your audience is what drives traffic to your store.